Sasha Riess "The Shampoo" & "The Conditioner"
Sasha Riess is one of the most accomplished and well-known dog handlers, award-winning groomers and grooming competition judges in the world today. With almost 30 years of experience, Sasha is also a highly sought-after teacher and motivational speaker to the professional dog grooming industry.
Driven by his passion and love for dogs and our relationship with them, Sasha began a journey to discover “The Perfect Formula” to care for our pets coats.
In Search of the Perfect Formula
During his research Sasha found that, although visually different, the composition of all dog coats is almost 100% identical.
The goal then became to create a product that would not only provide outstanding performance, but also preserve the natural features of all coat types based on their common composition.